Regarding the construction of the brand, we decided to do something different graphically and tell the story as the versatility of his work both in a conceptual and strategic level, so I proposed to decompose his name by supporting an elegant and minimalist serif typography, With a lot of visual character, seeks to represent all the facets and ranges through which he has spent in his career as a professional. The palette of complementary colors of the brand is inspired by the coloring of the editing preset of most of his photographs.

It is always a pleasure to work with Guatemalan friends that I admire, for their courage to undertake a career on their own and to face all the entails.