![](https://cdn.myportfolio.com/0134a22000ed8f4d29f8dc3177c5a4c6/719053b2-6f42-4e39-af88-b012b76fea0e_rw_3840.png?h=dd36bbfafcb895725fd55c6dbb57f803)
![](https://cdn.myportfolio.com/0134a22000ed8f4d29f8dc3177c5a4c6/627708db-9e33-4d69-9db6-8eac29374ba3_rw_3840.png?h=ea1aeee13b3a3b19010010131357444e)
![](https://cdn.myportfolio.com/0134a22000ed8f4d29f8dc3177c5a4c6/79a37091-927b-4893-b220-d666330f9cc9_rw_3840.jpg?h=53a1d67503f4c5e7ec116ec0ed54babb)
![](https://cdn.myportfolio.com/0134a22000ed8f4d29f8dc3177c5a4c6/fd18e4ea-6945-41aa-9e23-0b92109c85f0_rw_3840.jpg?h=d1d676b437c01c155d693547d5adc10e)
![](https://cdn.myportfolio.com/0134a22000ed8f4d29f8dc3177c5a4c6/4ef9fb07-ad45-4622-a9c0-21a2663ddd15_rw_3840.jpg?h=6ea99e66915340d091752cc05bb80778)
![](https://cdn.myportfolio.com/0134a22000ed8f4d29f8dc3177c5a4c6/b5b6db65-95ae-48a8-9505-4a96ecb75866_rw_3840.jpg?h=1522c655be35fb9eb0002967135cea6f)
![](https://cdn.myportfolio.com/0134a22000ed8f4d29f8dc3177c5a4c6/81f17606-3efc-4440-a147-d1c493a3d012_rw_3840.jpg?h=326546d9de8fb2941105897bbd674732)
![](https://cdn.myportfolio.com/0134a22000ed8f4d29f8dc3177c5a4c6/65a60d3a-1c6d-4dfc-a428-db3564bb7d9a_rw_3840.jpg?h=883f474b61fcb38d7e8e52581a292eb6)
Regarding the construction of the brand, we decided to do something different graphically and tell the story as the versatility of his work both in a conceptual and strategic level, so I proposed to decompose his name by supporting an elegant and minimalist serif typography, With a lot of visual character, seeks to represent all the facets and ranges through which he has spent in his career as a professional. The palette of complementary colors of the brand is inspired by the coloring of the editing preset of most of his photographs.
It is always a pleasure to work with Guatemalan friends that I admire, for their courage to undertake a career on their own and to face all the entails.