Visual identity and brand strategy for an incredible hotel located in the Sierra de Las Minas in the northeast of Guatemala, between the valleys of the Polochic River and the Motagua River. This region is very important for the natural development of the ecosystem therefore the conservation of the natural environment was one of the main pillars of my strategy. I collaborate with farm workers and the owners to design a cozy and rustic image that reflects the essence of the place and its history.
We also created a business model of impact that improve the quality of life of their community promoting economic development of the area through local tourism bringing the concept of the hotel to a genuine mountain experience in the Sierra de las Minas.