Cavida was a branding project that was developed as a proposal for a company that seeks to provide economic support to Guatemalan youth. The goal is that they continue their university studies in and outside of the country to strengthen and support their development in a integral way. This way, they can be agents of change with better job opportunities and with more consciousness regarding social responsibility.
Here, I sought to develop an identity proposal with a logo that handles a visual aesthetic and that “cleans” by applying a modular grid. This way, I could structure information with harmony and simplicity in my graphic language. My proposal for this initiative is distinguished by the use of color with a sophisticated palette that evokes positive feelings, clean design and structure, and with twinge of innovation - technology and progress.