Sophia Arrazola is a Guatemalan design strategist and researcher working at the intersection of design, pedagogy, and social impact. She collaborates with purpose-driven brands, cultural institutions, and grassroots organizations to develop visual identities, editorial materials, and context-responsive strategies that reflect shared values and amplify collective action. With over eight years of experience across Latin America and Europe, her design practice is grounded in co-creation, feminist methodologies, and care-centered communication.
In parallel, Sophia is also an artist and futurist whose transdisciplinary practice explores the intersections of gender, migration, human rights, and collective memory. Through participatory processes, public space interventions, and data-informed installations, she creates collaborative archives and speculative narratives rooted in lived experience—particularly within geographies shaped by inequality and displacement.
She is the founder of Mi Calle, Nuestra Calle, a community lab for art, research, and plural futures centering women and planetary care. She currently serves as Coordinator of Impact at La Nueva Fábrica (Guatemala), where she develops and implements gender-responsive pedagogical programs. Alongside her institutional work, she offers independent consulting in human-centered design and cultural strategy for NGOs, movements, and international cooperation agencies.
Artistic Residency at La Nueva Fábrica (2022). Photography: Mi Calle, Nuestra Calle
Vernacular Clothesline (2023) — 100 testimonies on public space in Mexico City. Photography: Mi Calle, Nuestra Calle
Vernacular Clothesline (2023) — 100 testimonies on public space in Mexico City. Photography: Mi Calle, Nuestra Calle
Community Mural La Nueva Fábrica, Santa Ana (2022). Photography: Mi Calle, Nuestra Calle
The Fluidity of Bodies (2024) — Feminist reflections on water, spirituality & politics. Photography: Rocío Conde
Recent projects
The Fluidity of Bodies — Santa Ana, Antigua Guatemala 2024
Part of AULA, an educational program by the renowned platform LA ESCUELA__—an international initiative that connects contemporary art and pedagogy across the Global South—realized through an institutional collaboration with La Nueva Fábrica. Conceived, led, and implemented by Sophia Arrazola and Seba Calfuqueo—a Mapuche artist and educator—this project invited youth in Santa Ana to explore water as a relational and epistemological body.
Grounded in feminist and decolonial methodologies, participants (ages 13–15) engaged in workshops, field research, and collective sound-making to trace embodied, historical, and spiritual relationships to local waterways. This gesture offered a communal reimagining of water as more-than-resource: a living archive, a political actor, and an intimate collaborator in shaping futures otherwise.
From My Window — Mexico City 2024
A participatory soundscape capturing the everyday sonic textures of Colonia San Rafael, one of Mexico City’s oldest neighborhoods. Through interviews with long-time residents, vendors, and commuters, this work foregrounds the voices that shape the area’s identity—offering a layered portrait of place, memory, and collective presence.
Audio mastering by Daniel Fernando Wahl (Germany).